In today’s world, you have endless choices for where to get your coffee. In many towns, large, multinational chains sit just metres away from small, independent, family-run shops.

To you, the choice might seem small. It’s just one cup of coffee.

But that single choice, repeated by you and your neighbours, has the power to shape the very character and economic health of your community. Choosing to “shop local” and support an independent business like Fika 33 isn’t a symbolic gesture; it’s a powerful investment in the town of Killeshandra.

When you walk past a chain and into our shop, you are casting a vote for a different kind of economy and a different kind of community. Here’s what your support really means.

1. The “Local Multiplier Effect”: Your Money Stays Here

This is the most significant difference. When you buy a coffee from a large, non-local chain, the vast majority of that money is immediately siphoned out of Killeshandra. It goes to a corporate head office, to shareholders, and to suppliers in other countries.

When you buy a coffee from Fika 33, a far greater portion of that money stays right here.

• We use it to pay the wages of our local staff—your neighbours.
• We use it to buy pastries from local bakers.
• We use it to feature art from local artists.
• We, as local owners, then spend our money at other Killeshandra businesses—the butcher, the grocer, the pub.

This is the “local multiplier effect.” Your single euro doesn’t just buy a coffee; it circulates within the local economy, supporting other businesses and creating more local jobs. It’s the lifeblood of a vibrant town centre.

2. We Create Character, Not Copy-Pastes

Large chains are built on uniformity. Their shops in Killeshandra, Dublin, and New York are all designed to look and feel exactly the same.

Independent shops like Fika 33 are the opposite. We reflect our community. Our design, our atmosphere, and our products are unique to us. We have the freedom to adapt to what Killeshandra wants. We can feature local art, host a local book club, or create a drink named after a local landmark.

This is what gives a town its unique character and soul. A high street full of unique, independent businesses is a destination. A high street fullof identical chains is just… anywhere.

3. We’re Accountable to You, Not Shareholders

Our boss isn’t a board of directors in another country. Our boss is you.

We see our customers every single day. We talk to you, we listen to your feedback, and we adapt. If you don’t like a product, we’ll know about it, and we can change it. This direct accountability means we are 100% focused on making our Killeshandra customers happy. Our success is tied directly to the happiness of our community, not to a number on a distant stock exchange.

4. We Offer Better Quality & Sourcing

We are not locked into a corporate supply chain. We don’t have to use the mass-produced, pre-roasted beans or the frozen pastries that are dictated by a head office.

We have the freedom to be obsessive about quality. We can choose to partner with the best, most ethical coffee roasters. We can choose to source our cakes from a local baker who uses their grandmother’s recipe. This freedom results in a better, fresher, and more considered product for you. It’s the difference between a coffee that’s manufactured and a coffee that’s crafted.

5. We Are Your Neighbours

Fika 33 is not just “in” Killeshandra. We are of Killeshandra. We are a part of the community. We live here, we pay rates here, and we care deeply about the future of this town.

We are more likely to sponsor the local GAA team’s jerseys, donate a voucher for the school raffle, or help promote a local charity event. We care about the town because it’s our town, too.

Your daily coffee is a choice. It’s an economic vote you cast every single day.

When you choose to support Fika 33, you are doing more than just buying the best fresh coffee Killeshandra has to offer. You are investing in local jobs, supporting other local businesses, and helping to build a more unique, vibrant, and resilient Killeshandra.