What role does digital twin technology play in modern real estate?

Digital twin technology plays a vital role in modern real estate by creating a virtual representation of physical assets that can be used across planning, sales, and operations. It enables developers to visualize master plans, track progress, and evaluate design or infrastructure changes digitally. When implemented by real estate technology partners like Propickle, digital twins support better coordination between teams and clearer communication with stakeholders. Beyond marketing, this technology adds long-term value by enabling data-driven decisions, improved asset management, and more efficient lifecycle planning.