The world has gone digital, and so have businesses. Today, most people spend hours on the
internet—scrolling social media, browsing websites, watching videos, and shopping online.
This is where digital marketing comes in.
Digital marketing means promoting products, services, or brands using online platforms
such as search engines, websites, social media, email, and mobile apps. It helps businesses
connect with customers quickly, effectively, and at a much lower cost compared to traditional
methods.
Popular Types of Digital Marketing
 Search Engine Optimization (SEO): Making websites rank higher on Google
searches.
 Social Media Marketing (SMM): Promoting through Facebook, Instagram,
LinkedIn, YouTube, etc.
 Content Marketing: Sharing useful blogs, videos, and posts to attract customers.
 Email Marketing: Sending offers, updates, and newsletters directly to people’s
inbox.
 Pay-Per-Click (PPC): Paid ads that appear when people search online.
 Affiliate Marketing: Earning commission by promoting other brands’ products.